close TIMES Celebex powered by zoOm is the most definitive rating index of Bollywood stars and the power they yield over the masses. Based on their popularity, performance and visibility the ‘T Score’ is calculated by measuring various parameters ranging from Box Office performance to PR buzz to Online following and more.

Key determinants of the T Score –

• Box Office Returns and Recognition
• Ability to stay in the news across print and TV
• Visibility through Brand Endorsements on Print and TV
• Promotions of their upcoming movie releases on Print and TV
• Popularity among fans across mediums including the Internet and Social Media

TIMES Celebex is the most robust and factual ratings index for Bollywood celebrities as it is based on comprehensive data and hard facts rather than the subjective perception of a jury alone. Data is sourced from credible external agencies that service the media industry and collated from 60+ publications, 250+ TV channels, 10000+ cinema halls and millions of users across the Internet. Calculated month-on-month, TIMES Celebex is a dynamic index and hence a very current measure of a Celebrity’s power as opposed to any other one-time annual report.